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Positioning & Messaging

-2.7%
Digital Marketing

Crafting compelling product narratives and value propositions

109Live openings
$163,998Median salary
76Roles demanding it
14.4%Avg. posting demand

Demand over time

Where it's in demand

Roles whose live postings ask for this skill most often.

Chief Design Officer
60%
$240,000
Product Marketing Manager
50%
$214,500
Brand Manager
40%
$101,500
Product Manager, Payments
40%
—
Director of Marketing
40%
$149,145
Chief Marketing Officer
30%
$195,000
VP of Marketing
30%
$154,761
Communications Director
20%
$129,785
VP of Design
20%
$208,000
Director of Growth
20%
$117,500

Pairs with

Skills that show up alongside this one, beyond chance.

Digital Marketing32 roles
Funnel Analysis9 roles
Marketing Strategy15 roles
Paid Media24 roles
Product Marketing21 roles
Liquidity Management3 roles
User Acquisition30 roles
Graphic Design10 roles
Campaign Management19 roles
Go-to-Market Strategy18 roles
Influencer Marketing4 roles
Social Media Management11 roles

Same cluster

SEO StrategyDigital MarketingContent MarketingCopywritingLifecycle MarketingUser AcquisitionCampaign ManagementPaid MediaSEMrushKeyword Research
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