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Positioning & Messaging

+4.1%
Market Research

Crafting compelling product narratives and value propositions

151Live openings
$166,786Median salary
79Roles demanding it
16.6%Avg. posting demand

Demand over time

Where it's in demand

Roles whose live postings ask for this skill most often.

Director of Marketing
70%
$234,000
Senior Marketing Manager
50%
$122,500
Communications Director
40%
$110,000
VP of Marketing
40%
$254,500
Marketing Manager
35%
$141,000
Consumer Insights Manager
30%
$197,752
Product Marketing Manager
30%
$141,000
VP of Product Marketing
30%
$170,000
Senior Copywriter
30%
$139,018
Customer Marketing Manager
30%
$130,733

Pairs with

Skills that show up alongside this one, beyond chance.

Brand Management14 roles
Product Positioning18 roles
Creative Strategy18 roles
Product Marketing33 roles
Consumer Insights32 roles
User Acquisition36 roles
Market Research42 roles
SEM11 roles
Campaign Management24 roles
Marketing Strategy41 roles
Content Planning14 roles
Content Marketing15 roles

Same cluster

Market ResearchMarket IntelligenceCompetitive AnalysisConsumer InsightsCapture Management
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