CareersSenior Marketing Manager

SM

Verified Career Path

Senior Marketing Manager: Facts, Skills, and Next Paths

A Senior Marketing Manager plans and executes marketing campaigns that drive product adoption, customer engagement, and revenue growth. Day-to-day work includes translating brand strategy into omnichannel programs, managing project timelines, and analyzing performance data to optimize results.

Core responsibilities vary by industry and company, but typically involve leading cross-functional teams, managing budgets, and ensuring legal compliance. At Amazon Web Services (AWS), for example, a Sr. Account-Based Marketing Manager owns end-to-end ABM programs for enterprise customers, using data to accelerate pipeline. At ScaleOps, a Senior Marketing Operations & AI Manager focuses on marketing technology and automation. Most employers require expertise in Product Marketing, Digital Marketing, Project Management, and Analytics & Reporting.

The median salary for Senior Marketing Managers is approximately $146,277. The most requested skills in current job postings are Go (60%), Product Marketing (50%), Digital Marketing (40%), Project Management (40%), Event Marketing (30%), Analytics & Reporting (30%), Compliance (30%), and User Acquisition (30%).

$116,674 – $185,780

9 resume skills

98 adjacent paths

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CM

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$116,674 – $185,780

Avg. Salary

18 paths

Adjacent Paths

66% avg. match

Avg. Match Score

22.3 shared skills

Shared Foundation

Live market pulse· updated 3d ago

Salary (live)

$116,674 – $185,780

median $146,277

Hiring now

10+ recent postings

Who's hiring

Cleo AI, Amazon Web Services (AWS), AstraZeneca GmbH

The Skill Blueprint for Senior Marketing Manager

The core competencies employers ask for. Use them to strengthen your resume, spot gaps, and compare related career options.

In demand right nowGo · 60%Product Marketing · 50%Digital Marketing · 40%Project Management · 40%Event Marketing · 30%Analytics & Reporting · 30%Compliance · 30%User Acquisition · 30%

Where Else Can Senior Marketing Manager Skills Take You?

Build toward this role and you may be building toward several others. Explore the paths that share the same foundation.

Adjacent Paths from Senior Marketing Manager

Sort by:

1

Customer Marketing Manager

36 shared skills · Customer Success

76%

−$16kLateral shift

2

ABM Manager

16 shared skills · Marketing

73%

−$15kLateral shift

3

Demand Generation Manager

32 shared skills · Marketing

71%

−$30kLateral shift

4

Marketing Manager

30 shared skills · Marketing

70%

−$61kLateral shift

5

VP of Product Marketing

29 shared skills · Marketing

68%

+$24kLateral shift

6

Director of Content

23 shared skills · Content

67%

+$8kLateral shift

7

VP of Growth

22 shared skills · Growth

65%

−$29kCareer change

8

Growth Marketing Manager

15 shared skills · Growth

65%

−$49kCareer change

9

Field Marketing Manager

23 shared skills · Marketing

65%

−$47kLateral shift

10

VP of Marketing

20 shared skills · Marketing

65%

+$8kLateral shift

11

VP of Content

8 shared skills · Content

64%

+$57kCareer change

12

Marketing Operations Manager

27 shared skills · Marketing

64%

−$33kLateral shift

13

Business Development Representative

19 shared skills · Sales

64%

−$66kCareer change

14

Group Product Manager

29 shared skills · Product

63%

+$146kCareer change

15

Product Marketing Director

19 shared skills · Marketing

61%

+$14kLateral shift

16

User Acquisition Manager

7 shared skills · Growth

61%

−$17kCareer change

17

Marketing Coordinator

24 shared skills · Marketing

60%

−$56kLateral shift

18

Director of Growth

22 shared skills · Growth

58%

−$29kCareer change

Showing the top 18 of 98 transitions — explore the rest via the Network map.

Why People Explore Senior Marketing Manager

High Impact Visibility

Senior Marketing Managers sit at a critical intersection in the organization. Your work directly ties to key business metrics — making your impact visible across teams and to leadership.

Resume Signal

The skills behind Senior Marketing Manager — Go, Product Marketing, Digital Marketing — give you concrete language for resumes, interviews, and adjacent roles.