CareersVP of Marketing

VO

Verified Career Path

VP of Marketing: Facts, Skills, and Next Paths

A VP of Marketing sets the overall marketing strategy and oversees execution across channels. Day to day, this means defining go-to-market plans, allocating budgets, and managing teams that handle digital marketing, SEO, content, and paid media.

Core responsibilities include growing customer acquisition and revenue through data-driven campaigns, managing marketing automation and CRM systems, and reporting on performance metrics to senior leadership. For example, the VP of Growth Marketing at edX (2U) leads strategies to expand the platform and increase learner engagement by driving traffic and acquisition. Companies like Cvent hire VP-level marketers to build comprehensive event marketing programs that connect with enterprise customers.

The median salary for a VP of Marketing is approximately $154,761 annually. The most frequently requested skills in current job postings are Digital Marketing (60%), SEO Strategy (40%), and Marketing Automation, Analytics & Reporting, A/B Testing, User Acquisition, Automation, and CRM (each at 30%).

$143,500 – $288,000

9 resume skills

45 adjacent paths

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IM

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$143,500 – $288,000

Avg. Salary

18 paths

Adjacent Paths

62% avg. match

Avg. Match Score

15.5 shared skills

Shared Foundation

Live market pulse· updated 4d ago

Salary (live)

$143,500 – $288,000

median $154,761

Hiring now

10+ recent postings

Who's hiring

Cvent, 3 Media Web Solutions, PerkinElmer

The Skill Blueprint for VP of Marketing

The core competencies employers ask for. Use them to strengthen your resume, spot gaps, and compare related career options.

In demand right nowDigital Marketing · 60%SEO Strategy · 40%Marketing Automation · 30%Analytics & Reporting · 30%A/B Testing · 30%User Acquisition · 30%Automation · 30%CRM · 30%

Where Else Can VP of Marketing Skills Take You?

Build toward this role and you may be building toward several others. Explore the paths that share the same foundation.

Adjacent Paths from VP of Marketing

Sort by:

1

Influencer Marketing Manager

18 shared skills · Marketing

72%

−$34kLateral shift

2

ABM Manager

11 shared skills · Marketing

67%

−$23kLateral shift

3

Director of Marketing

26 shared skills · Marketing

66%

−$6kLateral shift

4

User Acquisition Manager

7 shared skills · Growth

65%

−$25kCareer change

5

Lifecycle Growth Manager

9 shared skills · Growth

64%

—Career change

6

Director of Customer Support

17 shared skills · Customer Success

64%

—Career change

7

VP of Content

7 shared skills · Content

62%

+$48kCareer change

8

Growth Marketing Manager

12 shared skills · Growth

61%

−$57kCareer change

9

Customer Marketing Manager

21 shared skills · Customer Success

61%

−$24kCareer change

10

Marketing Coordinator

20 shared skills · Marketing

60%

−$65kLateral shift

11

Senior Marketing Manager

20 shared skills · Marketing

59%

−$8kCareer change

12

Marketing Specialist

20 shared skills · Marketing

59%

—Career change

13

Director of Content

16 shared skills · Content

59%

−$1kCareer change

14

Field Marketing Manager

16 shared skills · Marketing

58%

−$56kCareer change

15

Chief Marketing Officer

13 shared skills · Marketing

58%

+$40kCareer change

16

Demand Generation Manager

20 shared skills · Marketing

58%

−$39kCareer change

17

VP of Product Marketing

18 shared skills · Marketing

57%

+$15kCareer change

18

Growth Hacker

8 shared skills · Growth

57%

−$39kCareer change

Showing the top 18 of 45 transitions — explore the rest via the Network map.

Why People Explore VP of Marketing

High Impact Visibility

VP of Marketings sit at a critical intersection in the organization. Your work directly ties to key business metrics — making your impact visible across teams and to leadership.

Resume Signal

The skills behind VP of Marketing — Digital Marketing, SEO Strategy, Marketing Automation — give you concrete language for resumes, interviews, and adjacent roles.