CareersCustomer Marketing Manager

CM

Verified Career Path

Customer Marketing Manager: Facts, Skills, and Next Paths

A Customer Marketing Manager plans and executes targeted campaigns that drive customer engagement, retention, and revenue growth. Day-to-day work involves translating marketing strategies into actionable plans, managing budgets, and analyzing customer data to refine segmentation and targeting.

$82,500 – $188,088

9 resume skills

156 adjacent paths

CM

VO

SM

FM

CM

DO

$82,500 – $188,088

Avg. Salary

18 paths

Adjacent Paths

65% avg. match

Avg. Match Score

60.9 shared skills

Shared Foundation

Live market pulse· updated 6d ago

Salary (live)

$82,500 – $188,088

median $137,500

Hiring now

10+ recent postings

Who's hiring

Healthy Fresh Meals, Snowflake, GEICO

The Skill Blueprint for Customer Marketing Manager

The core competencies employers ask for. Use them to strengthen your resume, spot gaps, and compare related career options.

In demand right nowCommunication · 100%Marketing · 100%Strategy · 90%Insurance · 70%Leadership · 70%Compensation · 60%Project Management · 60%Sales · 60%

Where Else Can Customer Marketing Manager Skills Take You?

Build toward this role and you may be building toward several others. Explore the paths that share the same foundation.

Adjacent Paths from Customer Marketing Manager

Sort by:

1

VP of Content

78 shared skills · Content

77%

+$65kLateral shift

2

Senior Marketing Manager

92 shared skills · Marketing

68%

+$10kLateral shift

3

Field Marketing Manager

71 shared skills · Marketing

67%

−$39kLateral shift

4

Content Marketing Manager

63 shared skills · Content

66%

−$26kLateral shift

5

VP of Marketing

66 shared skills · Marketing

66%

+$83kLateral shift

6

Director of Content

71 shared skills · Content

65%

+$16kCareer change

7

Growth Hacker

46 shared skills · Growth

65%

−$22kCareer change

8

Copywriter

44 shared skills · Marketing

65%

−$54kCareer change

9

Chief Marketing Officer

57 shared skills · Marketing

65%

+$179kCareer change

10

Senior Copywriter

42 shared skills · Marketing

64%

+$2kCareer change

11

Product Marketing Lead

61 shared skills · Product

64%

+$4kCareer change

12

Director of Marketing

71 shared skills · Marketing

64%

+$12kCareer change

13

Communications Director

51 shared skills · Marketing

64%

−$8kCareer change

14

VP of Product Marketing

55 shared skills · Marketing

63%

+$33kCareer change

15

Growth Marketing Manager

53 shared skills · Growth

62%

−$7kCareer change

16

VP of Growth

62 shared skills · Growth

61%

+$224kCareer change

17

Marketing Coordinator

60 shared skills · Marketing

61%

−$48kCareer change

18

Influencer Marketing Manager

54 shared skills · Marketing

60%

−$17kCareer change

Showing the top 18 of 156 transitions — explore the rest via the Network map.

Why People Explore Customer Marketing Manager

High Impact Visibility

Customer Marketing Managers sit at a critical intersection in the organization. Your work directly ties to key business metrics — making your impact visible across teams and to leadership.

Resume Signal

The skills behind Customer Marketing Manager — User Acquisition, CRM, Analytics & Reporting — give you concrete language for resumes, interviews, and adjacent roles.