CareersCustomer Marketing Manager

CM

Verified Career Path

Customer Marketing Manager: Facts, Skills, and Next Paths

A Customer Marketing Manager plans and executes targeted campaigns that drive customer engagement, retention, and revenue growth. Day-to-day work involves translating marketing strategies into actionable plans, managing budgets, and analyzing customer data to refine segmentation and targeting.

$100,561 – $172,410

9 resume skills

176 adjacent paths

CM

VO

SM

CM

DO

FM

$100,561 – $172,410

Avg. Salary

18 paths

Adjacent Paths

66% avg. match

Avg. Match Score

64.9 shared skills

Shared Foundation

Live market pulse· updated 12d ago

Salary (live)

$100,561 – $172,410

median $130,733

Hiring now

10+ recent postings

Who's hiring

Wolters Kluwer, Branching Minds, Stony Brook University

The Skill Blueprint for Customer Marketing Manager

The core competencies employers ask for. Use them to strengthen your resume, spot gaps, and compare related career options.

In demand right nowMarketing · 100%Leadership · 100%Strategy · 90%Sales · 60%Analytics & Reporting · 50%Messaging · 50%Analytics · 50%Process Improvement · 50%

Where Else Can Customer Marketing Manager Skills Take You?

Build toward this role and you may be building toward several others. Explore the paths that share the same foundation.

Adjacent Paths from Customer Marketing Manager

Sort by:

1

VP of Content

78 shared skills · Content

77%

+$72kLateral shift

2

Senior Marketing Manager

92 shared skills · Marketing

70%

−$8kLateral shift

3

Chief Marketing Officer

57 shared skills · Marketing

69%

+$129kLateral shift

4

Director of Content

71 shared skills · Content

67%

+$23kLateral shift

5

Content Marketing Manager

63 shared skills · Content

67%

−$19kLateral shift

6

Field Marketing Manager

71 shared skills · Marketing

67%

−$33kLateral shift

7

VP of Marketing

66 shared skills · Marketing

66%

+$124kLateral shift

8

Growth Hacker

46 shared skills · Growth

65%

−$15kCareer change

9

Product Marketing Lead

61 shared skills · Product

65%

+$11kCareer change

10

Copywriter

44 shared skills · Marketing

65%

−$47kCareer change

11

Growth Marketing Manager

53 shared skills · Growth

65%

−$0kCareer change

12

Senior Copywriter

42 shared skills · Marketing

64%

+$8kCareer change

13

VP of Product Marketing

55 shared skills · Marketing

64%

+$39kCareer change

14

Communications Director

51 shared skills · Marketing

64%

−$21kCareer change

15

Director of Marketing

71 shared skills · Marketing

64%

+$103kCareer change

16

Marketing Manager

118 shared skills · Marketing

62%

+$10kCareer change

17

Retention Marketing Manager

68 shared skills · Growth

62%

−$43kCareer change

18

VP of Growth

62 shared skills · Growth

62%

+$231kCareer change

Showing the top 18 of 176 transitions — explore the rest via the Network map.

Why People Explore Customer Marketing Manager

High Impact Visibility

Customer Marketing Managers sit at a critical intersection in the organization. Your work directly ties to key business metrics — making your impact visible across teams and to leadership.

Resume Signal

The skills behind Customer Marketing Manager — User Acquisition, CRM, Analytics & Reporting — give you concrete language for resumes, interviews, and adjacent roles.