CareersCustomer Marketing Manager

CM

Verified Career Path

Customer Marketing Manager: Facts, Skills, and Next Paths

A Customer Marketing Manager plans and executes targeted campaigns that drive customer engagement, retention, and revenue growth. Day-to-day work involves translating marketing strategies into actionable plans, managing budgets, and analyzing customer data to refine segmentation and targeting.

$100,317 – $172,342

9 resume skills

99 adjacent paths

CM

SM

MM

DO

DG

GM

$100,317 – $172,342

Avg. Salary

18 paths

Adjacent Paths

66% avg. match

Avg. Match Score

22.4 shared skills

Shared Foundation

Live market pulse· updated 4d ago

Salary (live)

$100,317 – $172,342

median $130,550

Hiring now

10+ recent postings

Who's hiring

CoStar Group, Amazon Web Services (AWS), HP

The Skill Blueprint for Customer Marketing Manager

The core competencies employers ask for. Use them to strengthen your resume, spot gaps, and compare related career options.

In demand right nowUser Acquisition · 50%CRM · 50%Analytics & Reporting · 40%Compliance · 40%Campaign Management · 30%Marketing Automation · 30%Digital Marketing · 30%Automation · 30%

Where Else Can Customer Marketing Manager Skills Take You?

Build toward this role and you may be building toward several others. Explore the paths that share the same foundation.

Adjacent Paths from Customer Marketing Manager

Sort by:

1

Senior Marketing Manager

36 shared skills · Marketing

76%

+$16kLateral shift

2

Marketing Manager

32 shared skills · Marketing

72%

−$46kLateral shift

3

Director of Content

25 shared skills · Content

70%

+$24kLateral shift

4

Demand Generation Manager

33 shared skills · Marketing

69%

−$15kLateral shift

5

Growth Marketing Manager

14 shared skills · Growth

69%

−$33kLateral shift

6

VP of Marketing

21 shared skills · Marketing

68%

+$24kLateral shift

7

Field Marketing Manager

24 shared skills · Marketing

68%

−$31kLateral shift

8

ABM Manager

16 shared skills · Marketing

68%

+$1kLateral shift

9

VP of Content

9 shared skills · Content

66%

+$72kLateral shift

10

User Acquisition Manager

8 shared skills · Growth

66%

−$1kLateral shift

11

VP of Product Marketing

27 shared skills · Marketing

66%

+$39kLateral shift

12

Lifecycle Growth Manager

9 shared skills · Growth

63%

—Career change

13

Product Marketing Director

19 shared skills · Marketing

63%

+$29kCareer change

14

Marketing Operations Manager

28 shared skills · Marketing

63%

−$18kCareer change

15

Group Product Manager

28 shared skills · Product

62%

+$162kCareer change

16

VP of Growth

22 shared skills · Growth

62%

−$13kCareer change

17

Director of Marketing

26 shared skills · Marketing

61%

+$19kCareer change

18

Brand Manager

26 shared skills · Marketing

61%

−$29kCareer change

Showing the top 18 of 99 transitions — explore the rest via the Network map.

Why People Explore Customer Marketing Manager

High Impact Visibility

Customer Marketing Managers sit at a critical intersection in the organization. Your work directly ties to key business metrics — making your impact visible across teams and to leadership.

Resume Signal

The skills behind Customer Marketing Manager — User Acquisition, CRM, Analytics & Reporting — give you concrete language for resumes, interviews, and adjacent roles.