Consumer Insights Manager: Facts, Skills, and Next Paths

A Consumer Insights Manager leads research to understand what customers want and how they behave. Day-to-day, this means designing surveys, analyzing purchase data, and presenting findings that guide product launches and marketing campaigns. You'll turn raw data into clear recommendations that executives can act on.

Core responsibilities include managing market research projects, conducting competitive analysis, and building spreadsheet models to forecast trends. At companies like GAF Materials Corp., you might lead initiatives to improve products and programs; at SNIPES, you'd use insights to keep the brand close to youth culture. The role typically sits within a marketing or strategy team and reports to a director of insights or marketing.

The median salary for Consumer Insights Managers is not provided in the data, but the most-requested skills in current job postings are Market Research (50%), Data Analysis (37.5%), Spreadsheet Modeling (25%), and Project Management (25%).