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Skill cluster · 6 skills

Market Research

This cluster covers analyzing markets, competitors, and consumer insights to inform strategy. Directors of Marketing and Consumer Insights Managers are the primary roles.

588Live openings
$178,024Median salary
155Roles touched
0.36Cohesion

Skills in this cluster

Ordered by centrality — how strongly each anchors the group.

Market Research +2%
16.8%
154 openings83 roles
Market Intelligence +4.2%
14.4%
75 openings46 roles
Competitive Analysis +4.6%
15.3%
113 openings64 roles
Positioning & Messaging +4.1%
16.6%
151 openings79 roles
Consumer Insights -5.2%
14.7%
91 openings56 roles
Capture Management +0%
10%
4 openings4 roles

Roles that hire this cluster

Product Marketing Manager
5 matching skills · $141,000
Director of Sales
5 matching skills · $205,000
Competitive Intelligence Analyst
5 matching skills · $111,450
Market Research Analyst
5 matching skills · $116,480
Consumer Insights Manager
5 matching skills · $197,752
Product Marketing Lead
5 matching skills · $141,635
Director of Marketing
5 matching skills · $234,000
Product Marketing Director
5 matching skills · $216,692

Adjacent clusters

Prospecting & Outreach & Sales MethodologyHeuristic Evaluation & Human-Computer InteractionTikTok Ads & Apple Search AdsFull-Cycle Recruiting & Applicant Tracking SystemsCampaign Management & Marketing Operations
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