CareersChief Marketing Officer

CM

Verified Career Path

Chief Marketing Officer: Facts, Skills, and Next Paths

A Chief Marketing Officer (CMO) sets the global marketing strategy and leads the team that executes it. Day-to-day, the CMO oversees brand positioning, digital acquisition, and public relations to drive revenue and market share.

The CMO typically reports to the CEO and manages a marketing department of specialists in digital marketing, analytics, and communications. For example, at The Sovereign Kingdom, the CMO builds brand identity to engage over 600,000 ultra-high-net-worth individuals. At Tully Rinckey PLLC, another CMO leads integrated marketing strategy to boost brand and revenue growth.

The median salary for a CMO is about $195,000. The skills most requested in current job postings are Marketing Strategy (55.6%), Digital Marketing (50%), and User Acquisition (50%).

$145,000 – $215,000

9 resume skills

26 adjacent paths

CM

UA

LG

VO

GH

FM

$145,000 – $215,000

Avg. Salary

18 paths

Adjacent Paths

55% avg. match

Avg. Match Score

10.8 shared skills

Shared Foundation

Live market pulse· updated 4d ago

Salary (live)

$145,000 – $215,000

median $195,000

Hiring now

10+ recent postings

Who's hiring

MarketingHQ, Distro, Tennessee Society of Association Executives

The Skill Blueprint for Chief Marketing Officer

The core competencies employers ask for. Use them to strengthen your resume, spot gaps, and compare related career options.

In demand right nowDigital Marketing · 50%User Acquisition · 50%Positioning & Messaging · 30%Go · 20%Analytics & Reporting · 20%Public Relations · 20%CRM · 20%Paid Media · 20%

Where Else Can Chief Marketing Officer Skills Take You?

Build toward this role and you may be building toward several others. Explore the paths that share the same foundation.

Adjacent Paths from Chief Marketing Officer

Sort by:

1

User Acquisition Manager

6 shared skills · Growth

65%

−$65kCareer change

2

Lifecycle Growth Manager

7 shared skills · Growth

65%

—Career change

3

VP of Content

4 shared skills · Content

57%

+$8kCareer change

4

Growth Hacker

8 shared skills · Growth

57%

−$80kCareer change

5

VP of Marketing

13 shared skills · Marketing

56%

−$40kCareer change

6

Field Marketing Manager

13 shared skills · Marketing

56%

−$96kCareer change

7

Marketing Coordinator

17 shared skills · Marketing

55%

−$105kCareer change

8

Product Marketing Director

12 shared skills · Marketing

55%

−$35kCareer change

9

Brand Manager

17 shared skills · Marketing

55%

−$94kCareer change

10

Director of Marketing

17 shared skills · Marketing

54%

−$46kCareer change

11

Product Marketing Lead

15 shared skills · Product

53%

−$1kCareer change

12

Influencer Marketing Manager

9 shared skills · Marketing

53%

−$74kCareer change

13

Demand Generation Manager

16 shared skills · Marketing

52%

−$79kCareer change

14

Chief Innovation Officer

1 shared skills · Executive

52%

+$149kCareer change

15

Content Strategist

12 shared skills · Marketing

52%

−$115kCareer change

16

SEO Content Strategist

9 shared skills · Content

52%

−$130kCareer change

17

Growth Marketing Manager

8 shared skills · Growth

51%

−$98kCareer change

18

Director of Content

11 shared skills · Content

51%

−$41kCareer change

Showing the top 18 of 26 transitions — explore the rest via the Network map.

Why People Explore Chief Marketing Officer

High Impact Visibility

Chief Marketing Officers sit at a critical intersection in the organization. Your work directly ties to key business metrics — making your impact visible across teams and to leadership.

Resume Signal

The skills behind Chief Marketing Officer — Digital Marketing, User Acquisition, Positioning & Messaging — give you concrete language for resumes, interviews, and adjacent roles.