Growth Marketing Manager: Facts, Skills, and Next Paths

A Growth Marketing Manager plans and executes campaigns across digital channels such as social media, paid search, and email. They analyze performance data to optimize spending and messaging, and coordinate with internal teams and outside vendors to meet growth targets.

Core responsibilities include developing data-driven strategies, managing the pitch and proposal process, and overseeing vendor relationships. For example, at T. Rowe Price the role focuses on integrating retirement and investment services through targeted offers, while at The Fertilizer Institute it involves creating marketing plans to boost membership and non-dues revenue. The position typically reports to a director or VP of marketing and works closely with product, sales, and executive leadership.

The median salary for Growth Marketing Managers is approximately $97,500, and the most frequently requested skills in current job postings include Digital Marketing (50%), Stakeholder Management (20%), and Vendor Management (20%).