VP of Growth: Facts, Skills, and Next Paths

A VP of Growth drives a company’s revenue expansion by owning both sales and marketing functions. Day-to-day, this means running the full sales process—from introductory calls to signed contracts—while also building and executing internal marketing strategies to generate qualified leads.

Core responsibilities include user acquisition, business development, and growth strategy, often sitting at the intersection of product, operations, and data science. For example, at Clients Blackbox, the role handles inbound prospects and manages Facebook advertising funnels; at Snap Inc., it identifies high-leverage opportunities across engagement, retention, and international expansion. The position requires hands-on work with CRM, analytics, and forecasting tools to track pipeline and measure impact.

The median salary for VP of Growth roles is approximately $117,500. The most requested skills in current job postings are Business Development (40%), User Acquisition (30%), Marketing Strategy (25%), and Growth Strategy (25%).