Lifecycle Growth Manager: Facts, Skills, and Next Paths

A Lifecycle Growth Manager designs and executes multi-channel marketing programs that move users from initial sign-up through long-term retention. Day-to-day, you build automated campaigns in platforms like Braze or Marketo, analyze performance metrics, and coordinate with sales and customer success teams to improve engagement at each stage of the customer journey.

Responsibilities include owning the full funnel—from trial activation to post-sales growth—and managing campaigns across email, SMS, push notifications, and in-app messages. At companies like CoStar Group and Blue Cross and Blue Shield of North Carolina, this role also oversees industry awards programs and member onboarding strategies. Galderma Laboratories and Secure Identity, LLC. specifically seek managers to drive consumer loyalty for aesthetic brands and reactivation campaigns for membership audiences.

The median salary is not provided, but postings show ranges from $110,000 to $145,000. The most requested skills are Lifecycle Marketing (100% of postings), followed by Marketing Automation, Analytics & Reporting, CRM, Customer Success, and Onboarding (each at 28.6%), with AI Tools and Customer Engagement appearing in 16.7% of listings.