Marketing Operations Manager: Facts, Skills, and Next Paths

Marketing Operations Managers build and maintain the systems, data, and processes that enable marketing teams to run campaigns effectively. Day-to-day work includes managing marketing automation platforms like HubSpot and Marketo, overseeing lead scoring and routing, and coordinating campaign timelines with cross-functional teams. They ensure that every campaign has the operational foundation to reach the right audience and deliver measurable results.

Core responsibilities include campaign planning, project management, and CRM administration. This role typically reports to a Director of Revenue Operations or Marketing Operations and works closely with sales, product, and analytics teams. For example, at Tithely the Marketing Operations Manager defines and leads campaign planning to help churches discover technology, while at AlphaSense the role focuses on building lifecycle, lead scoring, and campaign frameworks within Marketo. At Sarepta Therapeutics, the manager drives MLR review processes and compliance using Veeva Vault.

The median salary for a Marketing Operations Manager is approximately $112,820. The most frequently requested skills in current job postings are project management (80%), marketing automation (40%), and CRM (40%), with prioritization frameworks also appearing in 40% of listings.