Marketing Analytics Manager: Facts, Skills, and Next Paths

A Marketing Analytics Manager uses data to guide marketing decisions. Day to day, you pull and analyze campaign performance data, build dashboards in Tableau, write SQL queries, and present findings to stakeholders. You also identify optimization opportunities across channels like paid search and email.

Core responsibilities include setting channel strategy, supporting product initiatives, and automating reporting processes. For example, at Capital One the Senior Manager of US Card Search Engine Marketing leads a team of four that manages day-to-day paid search operations and continuously looks for ways to automate workflows. At JPMorganChase, a Marketing Analytics Senior Associate translates customer behavioral data into insights that drive credit card campaign strategies. This role typically reports to a director of marketing analytics or a VP of marketing.

The median salary for Marketing Analytics Managers is approximately $117,500. The most requested skills in current job postings are Marketing Analytics (90%), Analytics & Reporting (60%), Digital Marketing (40%), SQL (40%), and Tableau (20%).