Performance Marketing Manager: Facts, Skills, and Next Paths

A Performance Marketing Manager plans, executes, and optimizes paid digital campaigns across search, social, and programmatic channels. Day-to-day work involves analyzing campaign data to improve return on ad spend, running A/B tests on creative and audience segments, and managing budgets to meet acquisition and revenue targets.

This role sits at the intersection of analytical insights and creative strategy, often reporting within a larger marketing or growth team. For example, at Cardinal Health the manager develops campaigns through paid media outlets to exceed business objectives, while at Capital One the role leads SEO and cross-channel strategies for banking products. Core responsibilities include bid management, conversion tracking, and reporting performance to stakeholders.

The median salary for this role is roughly $120,095. The most frequently requested skills in current job postings are Digital Marketing (100%), Paid Media (70%), User Acquisition (40%), A/B Testing (30%), and Automation (30%).