User Acquisition Manager: Facts, Skills, and Next Paths

User Acquisition Managers plan and execute paid marketing campaigns to drive high-quality app installs, trials, and subscriptions. They manage budgets, bids, and targeting across platforms like Meta, TikTok, and Apple Search Ads, using A/B testing and analytics to optimize performance.

Core responsibilities include developing channel strategies, configuring SKAdNetwork (SKAN) conversion schemas, and running structured tests on paywalls, pricing, and creative. At Petcube, a Senior User Acquisition Manager owns paid growth from day one, primarily working with Meta. At 9D Technologies, the role includes full ownership of SKAN strategy and campaign execution across ad networks. The position sits within the growth team, collaborating with product and analytics to define event schemas and report on marginal ROAS and cohort performance.

The median salary for a User Acquisition Manager is approximately $129,519. The most requested skills in current job postings are User Acquisition (100%), iOS (100%), Analytics & Reporting (66.7%), and A/B Testing (66.7%), reflecting the importance of platform-specific expertise and data-driven decision-making.

$103,481 – $163,841

9 resume skills

1 adjacent paths

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$103,481 – $163,841

Avg. Salary

1 paths

Adjacent Paths

47% avg. match

Avg. Match Score

5.0 shared skills

Shared Foundation

Live market pulse· updated 4d ago

Salary (live)

$103,481 – $163,841

median $129,519

Hiring now

3+ recent postings

Who's hiring

Almaz Capital, 9DTechnologies, Igbaffiliate

The Skill Blueprint for User Acquisition Manager

The core competencies employers ask for. Use them to strengthen your resume, spot gaps, and compare related career options.

In demand right nowUser Acquisition · 100%iOS · 100%Analytics & Reporting · 66.7%A/B Testing · 66.7%Competitive Analysis · 33.3%Marketing Automation · 33.3%Automation · 33.3%Spreadsheet Modeling · 33.3%

Where Else Can User Acquisition Manager Skills Take You?

Build toward this role and you may be building toward several others. Explore the paths that share the same foundation.

Adjacent Paths from User Acquisition Manager

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1

Lifecycle Growth Manager

5 shared skills · Growth

47%

—Career change

Why People Explore User Acquisition Manager

High Impact Visibility

User Acquisition Managers sit at a critical intersection in the organization. Your work directly ties to key business metrics — making your impact visible across teams and to leadership.

Resume Signal

The skills behind User Acquisition Manager — User Acquisition, iOS, Analytics & Reporting — give you concrete language for resumes, interviews, and adjacent roles.