Influencer Marketing Manager: Facts, Skills, and Next Paths

An Influencer Marketing Manager plans and executes campaigns that pair brands with social media creators to reach specific audiences. Day-to-day work includes identifying relevant influencers, negotiating contracts, coordinating content deliverables, and monitoring campaign performance against KPIs.

Core responsibilities include managing influencer relationships, collaborating with creative and media teams, and analyzing performance data to optimize future campaigns. For example, a Director of Influencer Marketing at Orchestra leads strategic programs for public affairs clients, crafting storyteller initiatives that shape public policy. At Choice Hotels, the Director of Social Media & Influencer defines how social media and influencer marketing drive brand relevance and business impact. This role typically reports to a VP of Marketing or Head of Brand and works closely with content strategy, paid media, and analytics teams.

The median salary for this role is approximately $120,930. The most requested skill in current job postings is Influencer Marketing (57.1%), followed by Social Media Management (44.4%), with Performance Management, Public Relations, Content Strategy, SEO Strategy, Project Management, and Paid Media each appearing in 22.2% of postings.