Copywriter: Facts, Skills, and Next Paths

Copywriters create written content for marketing campaigns across digital and print channels. They work with creative teams to produce clear, engaging copy that aligns with brand voice and meets legal and compliance requirements.

Core responsibilities include drafting emails, landing pages, direct mail, and social posts; proofreading team members’ work; and obtaining approvals from legal and compliance departments. For example, Capital One’s brand copywriters focus on simple, transparent language for financial products, while Booz Allen Hamilton hires senior copywriters to craft technology marketing materials. The role typically sits within a marketing or creative team.

The median salary for copywriters is approximately $97,500, with the most in-demand skills being copywriting (50% of postings), creative strategy (30%), proofreading (22%), Go (20%), and compliance (20%).