Content Manager: Facts, Skills, and Next Paths

A Content Manager oversees the production, editing, and distribution of written and multimedia content across channels such as blogs, social media, and internal knowledge bases. Day-to-day tasks include managing editorial calendars, coordinating with writers and subject matter experts, and ensuring content meets brand and SEO standards.

Core responsibilities include project management (scheduling, deadlines, revisions), documentation (writing and editing knowledge articles or blog posts), and SEO strategy (optimizing content for search). The role sits in marketing, communications, or contact-center operations. For example, at MAXIMUS and Maximus, Content Managers develop and maintain knowledge articles used by contact-center agents; at Authority Juice, they run the content calendar and edit long-form articles; at SpotHopper, they manage social media and blog projects for multiple clients.

The median salary for Content Managers is approximately $80,000. The skills most frequently requested in current job postings are Project Management (60% of postings), Documentation (30%), SEO Strategy (30%), and Scheduling (30%).