Skill cluster · 5 skills

Channel & Lifecycle Marketing

This cluster covers optimizing sales channels and strategies, reducing churn, and conducting audience research, often within financial services. Typical roles include Email/Lifecycle Marketing Manager and Director of Customer Success.

45Live openings

$135,538Median salary

34Roles touched

0.54Cohesion

Skills in this cluster

Ordered by centrality — how strongly each anchors the group.

Channel Optimization +25%

9.3%

5 openings6 roles

Channel Strategy -9.1%

13.6%

10 openings7 roles

Churn Prevention -50%

8.4%

3 openings6 roles

Audience Research -13.3%

10.7%

13 openings14 roles

Financial Services +75%

10.2%

14 openings11 roles

Roles that hire this cluster

Email/Lifecycle Marketing Manager

5 matching skills · $80,000

Director of Marketing

3 matching skills · $149,145

Director of Customer Success

2 matching skills · $107,500

Marketing Analytics Manager

2 matching skills · $117,500

Content Strategist

2 matching skills · $80,000

Growth Manager

2 matching skills · $97,500

Director of Business Intelligence

2 matching skills

Controller

1 matching skills · $93,600

Adjacent clusters

Implementation & Recruitment SEO Strategy & Digital Marketing Consultative Selling & Sales Methodology Interaction Design & Visual Design Go-to-Market Strategy & Audience Segmentation