Skill cluster · 7 skills

B2B Marketing & Events

Covers B2B marketing, account-based marketing, event planning, and brand management. Common in Senior Marketing Manager, Field Marketing Manager, and ABM Manager roles.

570Live openings

$133,693Median salary

177Roles touched

0.35Cohesion

Skills in this cluster

Ordered by centrality — how strongly each anchors the group.

B2B Marketing -13.6%

11.3%

20 openings15 roles

Event Marketing -5.9%

18.1%

33 openings16 roles

Customer Relationship Management -17.9%

10.4%

33 openings28 roles

Appointment Setting +0%

8.3%

3 openings3 roles

Account-Based Marketing +0%

12.8%

14 openings9 roles

Relationship Management -4.7%

16.3%

214 openings113 roles

Business Development +1.9%

18.9%

261 openings120 roles

Roles that hire this cluster

Digital Marketing Specialist

6 matching skills · $87,500

Growth Manager

6 matching skills · $117,500

Sales Development Representative

5 matching skills · $115,135

Field Marketing Manager

5 matching skills · $98,273

Chief Marketing Officer

5 matching skills · $316,922

Customer Marketing Manager

4 matching skills · $137,500

Business Development Representative

4 matching skills · $119,749

Demand Generation Manager

4 matching skills · $115,913