Skill cluster · 7 skills

B2B Marketing & Events

Covers B2B marketing, account-based marketing, event planning, and brand management. Common in Senior Marketing Manager, Field Marketing Manager, and ABM Manager roles.

570Live openings

$133,693Median salary

177Roles touched

0.35Cohesion

Skills in this cluster

Ordered by centrality — how strongly each anchors the group.

B2B Marketing -13.6%

11.4%

31 openings23 roles

Event Marketing -5.9%

15.3%

31 openings17 roles

Customer Relationship Management -17.9%

12%

48 openings36 roles

Appointment Setting +0%

10%

3 openings3 roles

Account-Based Marketing +0%

11.5%

13 openings10 roles

Relationship Management -4.7%

16.7%

261 openings132 roles

Business Development +1.9%

18.4%

282 openings135 roles

Roles that hire this cluster

VP of Content

6 matching skills · $202,892

Marketing Manager

5 matching skills · $165,000

Field Marketing Manager

5 matching skills · $98,273

ABM Manager

5 matching skills · $165,500

Content Strategist

4 matching skills · $105,000

Digital Marketing Specialist

4 matching skills · $76,400

Customer Marketing Manager

4 matching skills · $137,500

Director of Growth

4 matching skills · $253,133