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Skill cluster · 3 skills

B2B Marketing

This cluster covers marketing activities and brand management for business-to-business companies. Professionals in roles like Product Marketing Lead and Chief Marketing Officer use B2B marketing and closing techniques to drive sales and manage brand perception.

32Live openings
$151,025Median salary
23Roles touched
0.47Cohesion

Skills in this cluster

Ordered by centrality — how strongly each anchors the group.

B2B Marketing +10%
11.3%
11 openings10 roles
Closing Techniques -25%
11.6%
6 openings8 roles
Brand Management +7.1%
12.8%
15 openings11 roles

Roles that hire this cluster

Product Marketing Manager
3 matching skills · $214,500
Product Marketing Lead
3 matching skills · $194,500
Chief Marketing Officer
2 matching skills · $195,000
Product Marketing Director
2 matching skills · $160,000
Sales Engineer / Solutions Engineer
1 matching skills · $120,000
FP&A Manager
1 matching skills · $125,000
Field Marketing Manager
1 matching skills · $99,071
Director of Product Design
1 matching skills · $212,500

Adjacent clusters

Implementation & RecruitmentSEO Strategy & Digital MarketingPre-Sales & Thought LeadershipGo-to-Market Strategy & Audience SegmentationConsultative Selling & Sales Methodology
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