Sales Analyst: Facts, Skills, and Next Paths

A Sales Analyst collects and interprets sales data to help business leaders make informed decisions. Day-to-day work involves managing CRM systems, building reports and dashboards, and analyzing sales performance to identify trends and opportunities.

Core responsibilities include acting as a subject matter expert for CRM and related applications, as seen in the Walgreens posting, which requires regular business analysis, data reporting, and system enhancement recommendations. At Sunbelt Beverage Company, Sales Analysts provide actionable insights through data analysis and collaborate closely with business leaders on planning and performance analysis. The Uline posting describes researching key accounts to identify sales opportunities and trends. The role typically sits within a sales operations or analytics team and works across departments.

The median salary for a Sales Analyst is approximately $90,000. The most requested skills in current job postings are Analytics & Reporting (90%), Spreadsheet Modeling (60%), Data Analysis (40%), Forecasting (40%), and Sales Operations (40%). CRM and Process Improvement each appear in 30% of postings.