Public Relations Manager: Facts, Skills, and Next Paths

A Public Relations Manager develops and executes communication strategies that shape how an organization is perceived by the public. Day-to-day work includes drafting press releases, responding to media inquiries, coordinating interviews, and monitoring coverage.

The role typically sits within a communications or marketing department, reporting to a director or global head of communications. For example, at Wolters Kluwer the manager develops strategic external communications for health learning brands, while at the Hawaii Visitors & Convention Bureau the manager coordinates media visits and develops destination content. Other responsibilities include managing digital newsletters, social media, and website content.

The median salary for a Public Relations Manager is approximately $95,000. The most requested skills in current job postings are Public Relations (100%), Analytics & Reporting (60%), and Project Management (40%).