CareersPublic Relations Manager

PR

Verified Career Path

Public Relations Manager: Facts, Skills, and Next Paths

A Public Relations Manager develops and executes communication strategies that shape how an organization is perceived by the public. Day-to-day work includes drafting press releases, responding to media inquiries, coordinating interviews, and monitoring coverage.

The role typically sits within a communications or marketing department, reporting to a director or global head of communications. For example, at Wolters Kluwer the manager develops strategic external communications for health learning brands, while at the Hawaii Visitors & Convention Bureau the manager coordinates media visits and develops destination content. Other responsibilities include managing digital newsletters, social media, and website content.

The median salary for a Public Relations Manager is approximately $95,000. The most requested skills in current job postings are Public Relations (100%), Analytics & Reporting (60%), and Project Management (40%).

$136,500 – $207,500

9 resume skills

66 adjacent paths

PR

CD

ME

SE

VO

CM

$136,500 – $207,500

Avg. Salary

18 paths

Adjacent Paths

55% avg. match

Avg. Match Score

59.2 shared skills

Shared Foundation

Live market pulse· updated today

Salary (live)

$136,500 – $207,500

median $199,500

Hiring now

10+ recent postings

Who's hiring

California Strawberry Commission, Directive, Retail Services & Systems, Inc

The Skill Blueprint for Public Relations Manager

The core competencies employers ask for. Use them to strengthen your resume, spot gaps, and compare related career options.

In demand right nowCommunications · 100%Public Relations · 90%Strategy · 80%Marketing · 70%Communication · 60%Insurance · 60%Leadership · 60%Messaging · 50%

Where Else Can Public Relations Manager Skills Take You?

Build toward this role and you may be building toward several others. Explore the paths that share the same foundation.

Adjacent Paths from Public Relations Manager

Sort by:

1

Communications Director

77 shared skills · Marketing

66%

−$85kLateral shift

2

Managing Editor

40 shared skills · Content

59%

−$81kCareer change

3

Senior Editor

40 shared skills · Content

58%

−$70kCareer change

4

VP of Content

74 shared skills · Content

56%

+$3kCareer change

5

Content Manager

62 shared skills · Content

55%

−$120kCareer change

6

Marketing Specialist

82 shared skills · Marketing

55%

−$123kCareer change

7

Social Media Manager

79 shared skills · Marketing

55%

−$82kCareer change

8

Content Writer

54 shared skills · Content

55%

−$99kCareer change

9

Editor

50 shared skills · Content

54%

−$113kCareer change

10

Director of Content

85 shared skills · Content

54%

−$20kCareer change

11

Copywriter

49 shared skills · Marketing

54%

−$111kCareer change

12

People Operations Manager

58 shared skills · HR

54%

−$85kCareer change

13

Video Content Producer

44 shared skills · Content

54%

−$119kCareer change

14

Director of Marketing

69 shared skills · Marketing

53%

−$50kCareer change

15

Creative Director

54 shared skills · Design

53%

−$18kCareer change

16

Learning & Development Manager

59 shared skills · HR

53%

−$82kCareer change

17

Influencer Marketing Manager

42 shared skills · Marketing

52%

−$79kCareer change

18

SEO Content Strategist

48 shared skills · Content

52%

−$115kCareer change

Showing the top 18 of 66 transitions — explore the rest via the Network map.

Why People Explore Public Relations Manager

High Impact Visibility

Public Relations Managers sit at a critical intersection in the organization. Your work directly ties to key business metrics — making your impact visible across teams and to leadership.

Resume Signal

The skills behind Public Relations Manager — Public Relations, Analytics & Reporting, Project Management — give you concrete language for resumes, interviews, and adjacent roles.