Public Relations Manager: Facts, Skills, and Next Paths
A Public Relations Manager develops and executes communication strategies that shape how an organization is perceived by the public. Day-to-day work includes drafting press releases, responding to media inquiries, coordinating interviews, and monitoring coverage.
The role typically sits within a communications or marketing department, reporting to a director or global head of communications. For example, at Wolters Kluwer the manager develops strategic external communications for health learning brands, while at the Hawaii Visitors & Convention Bureau the manager coordinates media visits and develops destination content. Other responsibilities include managing digital newsletters, social media, and website content.
The median salary for a Public Relations Manager is approximately $95,000. The most requested skills in current job postings are Public Relations (100%), Analytics & Reporting (60%), and Project Management (40%).
$105,000 – $175,000
Avg. Salary
9 paths
Adjacent Paths
49% avg. match
Avg. Match Score
28.1 shared skills
Shared Foundation
The Skill Blueprint for Public Relations Manager
The core competencies employers ask for. Use them to strengthen your resume, spot gaps, and compare related career options.
Public Relations
marketing 90% of live postingsAnalytics & Reporting
analytical 30% of live postingsProject Management
soft 10% of live postingsDigital Marketing
marketingInvestor Relations
strategicCMS & Tools
technicalA/B Testing
technicalPresentation Skills
technical 10% of live postingsEmail Marketing
marketingWhere Else Can Public Relations Manager Skills Take You?
Build toward this role and you may be building toward several others. Explore the paths that share the same foundation.
Adjacent Paths from Public Relations Manager
Why People Explore Public Relations Manager
High Impact Visibility
Public Relations Managers sit at a critical intersection in the organization. Your work directly ties to key business metrics — making your impact visible across teams and to leadership.
Resume Signal
The skills behind Public Relations Manager — Public Relations, Analytics & Reporting, Project Management — give you concrete language for resumes, interviews, and adjacent roles.
Option Value
This is a high-demand function where strong performers can advance quickly. With 9+ adjacent paths available, your career options stay open.
Roles With Similar Day-to-Day Work
Ranked by how similar the day-to-day work reads in live job postings — not just shared skills.
Frequently Asked Questions
Ready to explore your options?
See how Public Relations Manager skills match with every career path in our network.