VP of Product Marketing
Current RoleContent Strategist
Target RoleFrom VP of Product Marketing to Content Strategist
VP of Product Marketings and Content Strategists share a professional foundation, but this is a genuine move: Content Strategist calls for a distinct skill set you can build toward, with a real ramp rather than a lateral step.
What Already Carries Over
These skills transfer directly. Use them as resume language and interview proof while you build toward the target role.
Product Marketing
technicalCompliance
technicalSales Enablement
marketingUser Acquisition
marketingContent Strategy
marketingWhat Makes VP of Product Marketing a Distinct Starting Point
Skills that define this starting point — useful context that may differentiate your resume or broaden your options.
Resume Skills to Build for Content Strategist
Skill gapsThese are the gaps to close. Focus here to strengthen your resume and improve your odds.
Developing editorial calendars and content roadmaps
Optimizing content for search engines and organic traffic
Planning content distribution across platforms
Editorial Strategy
strategicDefining voice, tone, and content standards
Content Audits
analyticalAssessing existing content quality and gaps
Brand Messaging
strategicDeveloping consistent brand narratives
CMS & Tools
technicalUsing WordPress, HubSpot, or similar content platforms
How the Roles Overlap
See what carries over, what stays unique, and what you would need to build next.
Your VP of Product Marketing → Content Strategist Plan
A step-by-step plan for closing the gaps. Most people complete this in 12-18 months.
Assess Your Current Skills
Audit your existing skills against the target role requirements. Identify which skills transfer directly and which need development.
- Map your current skills to the target role skill matrix
- Take online assessments to benchmark your level
- Identify your strongest transferable skills
Close the Gap
Focus on learning the missing skills through structured courses, hands-on projects, and deliberate practice.
- Enroll in targeted courses for gap skills
- Complete 2-3 hands-on practice projects
- Join communities related to your target role
Build Portfolio Evidence
Create tangible projects that demonstrate your target-role skills. Document your process and results.
- Build 2-3 portfolio projects using target skills
- Publish case studies or blog posts about your work
- Get feedback from professionals in the target role
Network & Find Mentors
Connect with people already in your target role. Learn from their experience and uncover hidden opportunities.
- Attend industry meetups and virtual events
- Schedule informational interviews with 5-10 professionals
- Find a mentor who has made a similar transition
Make the Transition
Apply for roles leveraging your transferable skills. Emphasize your unique perspective from your current background.
- Update your resume to highlight transferable skills
- Apply strategically to roles matching your skill level
- Prepare stories that bridge your past and future role
The Digital Content Strategist role at EWG asks you to use those same skills to engage a mission-driven audience. Your ability to collaborate across teams is a direct transfer.
You'll need to build SEMrush proficiency, channel strategy skills, and e-commerce content knowledge. Your day shifts from product-focused content to broader organizational storytelling. Web design becomes a new collaborative area.
Transferable Foundation
6 skills overlap directly, giving you a head start on day one.
From VP of Produc
Your background in vp of product marketing provides unique context that differentiates you.
Growing Demand
Content Strategists are in high demand across industries — your timing is excellent.
Other Paths from VP of Product Marketing
Explore more adjacent roles that share part of this foundation.
Ready to Compare Your Options?
Start with one target, understand the gaps, and keep the adjacent paths in view.