Competitive Intelligence Analyst: Facts, Skills, and Next Paths

A Competitive Intelligence Analyst researches competitors, market trends, and customer needs to help companies make smarter strategic decisions. Day-to-day work involves gathering and analyzing data from public sources, running win/loss analyses, and creating briefs, battlecards, or playbooks that sales and leadership teams use to win deals.

Core responsibilities include conducting in-depth competitor research, leading Black Hat sessions and lessons-learned efforts, and automating analysis with AI tools like Claude or G4G. For example, at Teradata you would focus on rivals like Databricks and Google BigQuery, while at Lockheed Martin you would develop pricing and non-pricing strategies for federal proposals. The role typically sits within strategy or business development and collaborates closely with sales, product marketing, and capture teams.

The median salary for this role is about $120,088, and the most requested skills in current job postings are Competitive Analysis (90%), Market Research (40%), and Go (30%).